AI-generated illustration; not a photograph of the reported event.
- calendar_today October 22, 2026
Amplify The Ave! Event Scheduled for October 29
The Minneapolis Downtown Council and Downtown Improvement District are inviting the public to participate in the Amplify The Ave! Retail & Bar Crawl and Scavenger Hunt along First Avenue in downtown Minneapolis. The event, planned for Thursday, October 29, will take place from 4 p.m. to 8 p.m., supporting retail and hospitality businesses ahead of major street reconstruction.
Background: First Avenue Reconstruction Project
The City of Minneapolis is set to reconstruct several blocks of 1st Avenue North, stretching from Washington Avenue to 8th Street North. This project will begin with utility work in 2027 and is expected to conclude in 2029. Improvements are aimed at enhancing access and right-of-way for everyone navigating the area, but may cause disruption to local businesses during construction.
Supporting Businesses Through Community Engagement
To bolster business activity in the affected area, Amplify The Ave! will feature a retail bar crawl and scavenger hunt. Those attending can look forward to food and beverage specials, activities, games, and live music at participating establishments. The event is free to join and is promoted as an opportunity for community engagement and local business support.
How the Retail & Bar Crawl Works
Participants will check in at Jackson’s Hole Bar & Grill, located at 106 N 3rd Street, beginning at 4 p.m. The first 100 registrants will receive an orange Warehouse District branded construction cone hat. Attendees will then follow a route down First Avenue, using the Goosechase App to complete scavenger hunt-style missions at each stop. Photos are uploaded to earn points, and the crawl concludes at Kieran’s Irish Pub, 85 N 6th Street, where participants may claim their prizes.
Scavenger Hunt Prizes and Missions
Each business along the route will present event-goers with themed scavenger hunt missions. Completing at least five missions, or earning bonus points by engaging more, will enter attendees into drawings for gift cards valued at $50 or more from participating local businesses.
Participating Locations and Registration Information
The list of businesses supporting Amplify The Ave! includes Gluek’s, Hermine, Jackson’s Hole Bar & Grill, Kieran’s Irish Pub, Last Call Bar & Grill, Madges Home + Market, O’Donovan’s, The Depot, The Loon Café, The Residency, Smorgie’s Minneapolis, and Soundwoven Goods. Registration for the event is free and available online. The scavenger hunt is operated through the Goosechase platform, and a detailed event map is provided for attendees.
Event Partners and Community Support
Amplify The Ave! is presented in partnership with the Minneapolis Renaissance Coalition and made possible in part by City of Minneapolis Great Streets Grant funding. Adam Duininck, President and CEO of the Minneapolis Downtown Council and Downtown Improvement District, remarked, “First Avenue is an iconic street in the heart of the warehouse and entertainment district. We remain optimistic about the vitality of the businesses, retailers, restaurants, artists, and entrepreneurs, and we want to lift them up with this exciting event…Amplify the Ave!”
Source: millcitytimes.com.
