- calendar_today September 2, 2025
Apple has discovered a new way to sidestep President Donald Trump’s trade war. Apparently, flattering the president has worked like magic. Trump tweeted out on Wednesday that Apple will not have to pay a new 100 percent tariff on semiconductors, which would have jacked up the price of iPhones for all customers across all markets. The concession, reported by Reuters, came on the day Apple promised to invest $100 billion more in the U.S. and presented Trump with a one-off statue especially for him.
The statue, per Apple CEO Tim Cook, was made by a longtime Apple supplier, Corning. Corning makes specialty glass for iPhone screens, and the statue, which Cook did not name, was designed by a former U.S. Marine Corps corporal who now works at Apple. A large circle of glass was cut into the statue, and a massive Apple logo was affixed in the middle. “The base was made out of 24 karat gold,” Cook said of the statue from Utah. “It has the president’s name engraved on it, and I wrote on it ‘Made in America.’” Trump was effusive in the Oval Office ceremony, where he confirmed Apple — and any company investing in U.S. factories — will see “no charge” when tariffs on semiconductors are officially imposed. It’s a major victory for Apple, which has been subjected to months of harsh public criticism by Trump over its supply chain.
Trump had escalated his rhetoric in the lead-up to this week. In recent months, Trump has repeatedly berated Apple over its refusal to bring iPhone assembly to the U.S., with the president claiming for months that Apple would “very soon” be moving production stateside. Trump had singled out Apple again and again for moving parts of iPhone assembly to India, rather than the U.S. In April, he vowed that his tariffs would lead to “Made in America” iPhones. Then, by May, things were looking more dire. In the Middle East, Trump mused about his “little problem with Tim Cook,” while in the U.S., Trump reportedly said directly to Cook, “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”
Analysts have long since said that moving iPhone assembly to the U.S. would be a massive challenge that would take years to accomplish — if it were at all possible. But Trump’s administration worked overtime to peddle the notion that Apple could make it work. Commerce Secretary Howard Lutnick claimed Apple had considered “robotic arms” that could match the accuracy and precision of Apple’s factories in China.
In any case, it looks like Trump has recalibrated his expectations with this week’s announcement. Although he had previously threatened a 25 percent tariff on Apple for not assembling iPhones in the U.S., he’s now happy to hail Apple’s recent announcement as “a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.” For the moment, he is not pressing the issue.
Cook, for his part, has confirmed that Apple is already making semiconductors, glass, and Face ID modules in the U.S. But he did not indicate when final assembly may or may not happen in the U.S., adding only that it would not “change for a while.”
Apple has been playing this game before. When Trump was in the White House for his first term, Cook effectively charmed the president with vague promises to invest in U.S. manufacturing, playing to his more exacting demands for domestic assembly. In 2017, Trump went on Twitter to boast about Apple’s promise to build three “big, beautiful” plants in America. Only one eventually opened and, in the end, it made face masks, not iPhones. In 2019, Trump was led on a tour of an Apple plant in Texas that the president claimed could be used to produce iPhones. In reality, Apple was already committed to using the plant to produce MacBook Pros. The U.S.-made iPhone has never materialized.
Apple has now promised to invest a total of $600 billion in the U.S. over the next four years. The figure sounds like a lot, but analysts interviewed by Reuters said it was in line with Apple’s typical spending and similar to pledges made both during the Biden administration and Trump’s last term. In other words, Apple has pledged to simply continue doing what it’s been doing.
Trump has threatened companies with retroactive tariffs if they do not produce on such pledges. Apple seems to be forging ahead with the spending as normal, with iPhone assembly staying overseas. The tariff calculus on that has not changed, and Trump has chosen not to make an issue of it for now.






